Campground Marketing is a critical part of bringing in outdoor lovers and keeping them coming back. It takes a variety of strategies to make sure the business stays strong throughout the year. Here are some of our favorite Campground Marketing ideas to consider:
Develop a website for the campground that clearly states your contact information, what amenities you offer and your rates. This is a critical piece of digital campground marketing that helps potential customers validate your business and determine whether or not it will meet their needs. Many travelers will look at your website before deciding to book, so it’s important to have an up-to-date and informative site.
Leveraging User-Generated Content: Campground Marketing Success Stories
Publish an email newsletter for current or prospective guests to keep them informed about new activities and specials at the campground. This is a great way to stay in touch with the community and show that you care about what they’re doing.
Consider partnering with local businesses that are relevant to your campground. For example, a local RV dealership may be willing to hang flyers in their lobby and recommend your campground to customers who are looking for a place to take their new RV. Additionally, your campground could partner with the local tourism bureau and ask to be listed on their websites or in newsletters that they send out.
Text message marketing is an effective, low-cost campground marketing tool. It’s an excellent way to communicate with existing and future guests, letting them know about changes in weather or events at the campground as well as offering them discounts on extended stays or complimentary services.